Effective search engine marketing is a
necessity for every web business as it is the search engines that
control the web business. Google indexes websites according to their
quality and it takes many factors into consideration when indexing
websites. It is quite difficult for a website owner to understand search
engine algorithms but SEO professionals keep an eye over changing
algorithms of search engines. “An experienced SEO would always try to
understand the search engines algorithms in the context of the websites,
he is optimizing. Also he will develop a strategy with search engine
algorithm in mind”, said a senior SEO professional.
Search engine marketing starts with keywords
research. Or you can say that online marketing revolves around keywords.
“Internet users search for products, services and information on the
web with keywords. They enter certain words or phrase in the search box
of the search engine they are using and the search engine provides
websites relevant to the entered keywords”, said a senior SEO
professional. It is mandatory for a website to rank high on highly
searched keywords on major search engines only then it can expect some
traffic from Internet. There are three main search engines and they are
Google, Yahoo and MSN.
Keywords are provided by the search engines
and they are searched using keywords tools. Once keywords are searched,
they are used for writing web page content, articles, press releases and
blogs. Link building also helps in search engine marketing as Google
counts one back-link as a vote for a website. “Online marketing involves
many things and back-link is one of them. We make one way back-links by
submitting keywords rich articles on different articles submission
directories. For two way links, we request other website owners to share
our link”, said a senior SEO professional. Link building is the job
that requires lots of patience and detail to eye. Article submission is
challenging job as the article should be error free, informative and
readable. For two way link exchange, the link builders need to search
like minded website owners.
Website design also plays a crucial role in search engine marketing and for this reason the online businesses should take much interest in designing fully-functional websites for their businesses. “According to the latest Google guidelines, a website should download in less than 15 seconds. There are many such guidelines that need to be followed when designing websites”, said a senior SEO professional. Know more about http://www.cloudcommarketing.com/search-engine-marketing
Website design also plays a crucial role in search engine marketing and for this reason the online businesses should take much interest in designing fully-functional websites for their businesses. “According to the latest Google guidelines, a website should download in less than 15 seconds. There are many such guidelines that need to be followed when designing websites”, said a senior SEO professional. Know more about http://www.cloudcommarketing.com/search-engine-marketing
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