Statistics: 2012 Online Sales Forecast

The Borrell and Associates Local Online Advertising Forecast report is out and some of their projections show that there are media streams growing faster than expected.  Now, many take these reports with a grain of salt and we support the cautious view of any data set released, but one thing is for sure, the Borrell analyses are pretty bang on when it comes to trend realisations.  However, before we even get into highlighting some of the interesting data sets found in the report, let me just say this, do you remember the days when online advertising accounted for only just 3% of all advertising? 

Highlights from the Borrell report:

• Online advertising is scheduled to surpass print media revenues in two years
• 2012 will see online advertising grow by 18%
• 88% of all local online advertising will be viewed on mobile devices including tablets
• For the first time, pure play online media companies are expected to lose market share, while traditional media companies with online divisions will gain
• ROS banner sales are expected to decline by 3% in 2012 (no surprise), but targeted banner sales are expected to grow by 18%
• If you thought email marketing was dead, think again.  Borrell is forecasting a 9% growth for email
• Audio streaming is expected to grow by 129%                                                                                                                                                                                                                                                                           by Beverly Crandon