There are almost as many definitions of Relationship Manager as there are for ‘social media‘ or ‘sales enablement.’ The term used might be ’customer relationship manager’ or ‘business relationship manager’. Some RMs work with deals, some generate income. Some bring in new customers, some cross sell to existing clients. Some manage ‘new client onboarding’ whatever that means. And then there are the group of sales folks who stopped calling themselves ‘Salespeople’ and began calling themselves Relationship Managers just cuz it sounds like they care.
The term gives the seller a good feeling about themselves. It offers the possibility – the hint – of offering the client better quality time, more consideration, more attention. But does it offer the buyer anything substantive? I am having a problem with the term, frankly.
The term gives the seller a good feeling about themselves. It offers the possibility – the hint – of offering the client better quality time, more consideration, more attention. But does it offer the buyer anything substantive? I am having a problem with the term, frankly.