Online Marketing News: Content Marketing for B2B, Engage Your Audience, Twitter Bot Seems Human, Facebook Knows What’s Best, Watch The Sarcasm

Content Marketing in B2B

exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to creat this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign.

Featured TopRank Team Story

Shawna Kenyon – How to Build – and Keep – an Engaged Audience
For those of us creating content on a regular basis it is important to understand how best to build and keep and audience.  Many companies find themselves asking: with so much content online how do we fit in, and how do we differentiate ourselves from the competition? Gripping headlines, to the point copy, and promotion are just a few of the tips included in this article.  Via Mashable.

Is a Rush to Revenue Hurting Your Marketing Innovation & Domination?

Here’s a familiar scenario with many companies that have tactically approached social media marketing:  ”Let’s stop wasting time with this social media mumbo jumbo. We need to increase sales, grow revenue and sign up more customers!”.

On the other end of the spectrum you might hear, “Social media marketing is too difficult to measure, it’s early days. So let’s keep investing and eventually we’ll be able to see our return.”  Neither attitude has the best long term interests of the business in mind.

Make way for the Social Media Marketing Summit Europe

It’s only three more sleeps until the Social Media Summit Europe graces London early next week. Organised by Useful Social Media is a global brand focused event where attendees able to learn how to best use social media with presentations all by brands with no agencies speaking.

Hosted at Regents Park Marriott London, the two-day summit from 25-26 June 2012 has two Image of USM and Social Media Summit Europe logos togetherfantastic tracks, business-to-business (B2B) and business-to-consumer (B2C) with the who’s who of brands.

Top 5 Advanced Marketing Techniques

Making an online business successful is not easy. With every budding competition that uses innovative techniques and clever strategies, there is a greater chance that your business campaign might become a needle in the haystack! Generating new leads from the internet and implementing those to capture that number 1 position in the search engine is the perfect strategy to make sure your business/product receives overall attention. And if you feel your existing strategies are putting you down in the market, you can use tips provided by any SEO Company UK.

Integrating Online Marketing for Small Businesses

So, last month we talked about how to identify your target audience in our post on local marketing  in Milton Keynes. Today’s post is about how to begin integrating the different elements of your online marketing plan, including blogs, ads and social media profiles.

There are three points to consider here:

1) Cohesion

Firstly, you need to ensure that your branding is consistent across the different platforms you use – so your website, blog, social media profiles and advertising all carry your logo, perhaps your tagline and the same or similar colour schemes and imagery. You want all your marketing online to work cohesively together so that when a customer finds you on a new platform they instantly recognise that it belongs to your business. This not only keeps things from getting confusing, but it also fosters trust and familiarity.

Email Verification Can Drastically Change The Bottom Line

For many companies the email marketing campaign has become the cornerstone of their outbound marketing plans. This type of campaign coupled with other marketing tools help compete for sales and a better bottom line. Email marketing has changed significantly as it has become easier to procure email addresses with the implementation of social networking programs, acquiring email addresses at point-of-sale in retail locations, optimized landing pages, and with most customers participation on the Internet.

The Secrets of Successful Affiliate Marketers

In a world that has become ever increasingly internet-focused, it’s no accident that affiliate marketing has exploded as one of the most effective ways out there to market products. Not only is it virtually risk-free, payment need not be rendered until after you have achieved the desired results. Yet despite its myriad benefits and the possibilities affiliate marketing promises to its merchants, some marketers have more luck than others in attracting the right results; those who experience problems when navigating the sometimes murky waters might pull their hair in frustration and wonder, “what am I doing wrong?”

The One Thing Killing Your Blogger Outreach

Like many other marketing and PR blogs, we get a lot of inquiries from PR agencies and reps to write about their clients. I ignore about 80% of them.

Why? It’s mostly due to the pitch not being relevant. OMB is an agency blog with the purpose of promoting thought leadership for TopRank Online Marketing. It’s not a news site, it’s not a blog starved for ideas or in need to cover the latest software launch.

With blogger outreach, a lot of focus gets put on the hook or the angle of a pitch. Even if the message is relevant and compelling, I find a lot of those pitches still fail by leaving out one really important thing. Even if the pitch is only 90% relevant or if the hook wasn’t entirely compelling, including that one thing means there’s a good chance I’d act on it. What’s the one thing?

Get your Small Business Enhanced with Email Marketing

Have you ever wondered how a lot of online businesses get to the pinnacle in just a few weeks? The main reason for their success is not really because of their superb products or their trendy website appearance, but because of employing online marketing. Marketing, as you may already know, is a way to get more consumers through advertising your own business. What these successful businesses do is they invest their time in online marketing so they can gather more consumers for more profit.

How to Instantly Capture the Attention of Web Surfers With ADD

Before we dive into specific strategies on how to steal your audience’s attention, there’s something I want to stress. Something that’s CRITICAL to your success.

You see, most entrepreneurs never take the time to lay a rock-solid foundation for their business. They go straight for the tactics without ever getting the big stuff under control.

Huge mistake.

As I’ve said already, the blogosphere is incredibly competitive…and it’s only getting worse. Every day thousands of people hop on the (already jam-packed) blogging bandwagon in search of freedom.

Ideal Visitor Optimization Is the New Website Design

I am going through the process of reconfiguring my website. Note that I did not say redesign. While there will be an incredible design element provided by the fine folks at Studio Press and Copyblogger Media, my real focus is on configuration around something I’m going to call “Ideal Visitor Optimized Goals.”

Before I explain what it is I think I mean by that, let me talk about the past.

Like many marketers over the last decade or so, a great deal of my web strategy has revolved around producing content that draws links and eventually eyeballs. While that strategy has been effective by many measures, such as traffic, page rank and authority, it falls short in today’s information overloaded landscape.

Testimonials could be your best online marketing tool

Customers typically look to personal feedback and reviews before they purchase a product or service. That’s why it’s so worthwhile to make use of your customer testimonials in order to build company credibility and generate new sales.

Using testimonials on your website offers a wealth of benefits:

1. Creates consumer confidence

Many online businesses have built their business from the ground up using customer testimonials as feedback. Just look at eBay and Amazon. Both online shopping sites rely heavily on feedback to function. Customer feedback, whether it is rating a product, service or seller builds consumer confidence. It overcomes buyer fears and promotes sales as safe and worthwhile.

Importance of Online Marketing for your Flourishing Small Business

If you are tired of garnering low profits and frequently get hushed because of a little pool of consumers, then this is the right time for you to try online marketing. Even as a small business, such as yours, online marketing will be able to transform your site from unknown to an instant know-it-all! It will be a raging success if you use it correctly and appropriately.

This online marketing for small businesses may sound very fascinating, but you should first know how to properly run this. In this article, I will give you some important tips on how to effectively run this new type of marketing strategy. It will not only increase your sales, but it will also make your products known globally.

Why Blogs Are Excellent for Marketing and Advertising Your Business

Online marketing refers to all marketing activities that serve to promote advertising of a product or service, and are used through the Internet. The advantages are obvious: speed, flexibility and efficiency.

Search engine Marketing And Search Engine Optimization
In addition to paid advertising, search engine marketing (SEM), is mainly free, but time-consuming, measures for search engine optimization (SEO) is useful.

7 Exercises to Revitalize Your Marketing Approach

Have you ever felt that your marketing strategy was beginning to take on some unhealthy habits or perhaps fattening up in all the wrong places? Perhaps it’s been awhile since you took a long hard look at your strategy and looked at it for what it should be, an ever evolving and improving means of communicating with your customers.

Keeping pace with quickly changing Internet marketing trends can be exhausting, and frankly overwhelming. However, it is essential that your team offers new and inspired ideas to your prospects and customers. Why? Because if you don’t, someone else will.

2012 has many changes in store including: Over ¾ of the population will be online, smartphone shoppers will reach 68.6 million, and more than 90% of social networkers will be on Facebook. What should that tell you? It’s time to get off the couch and start strengthening your marketing strategy to better target your customers.

Conversion Rate Optimization: Building to the Ultimate Yes

What does it take to get a customer to act? Several micro-yeses that lead to the Ultimate Yes.

This graphic illustrates the different factors at play in obtaining that Ultimate Yes – a marketing conversion. Even more important, this graphic illustrates the factors you can optimize to improve the probability that you gain that conversion.

What does it take to get a customer to act? Several micro-yeses that lead to the Ultimate Yes.

This graphic illustrates the different factors at play in obtaining that Ultimate Yes – a marketing conversion. Even more important, this graphic illustrates the factors you can optimize to improve the probability that you gain that conversion.

How to Keep Your Email Campaign Out of Your Prospect's Spam Folder

Email marketing, or e-marketing, is a great way to reach prospects. You can send out emails without having all the costs associated with regular direct mail – costs like printing, envelope-stuffing and postage. The major drawback to e-marketing is that it's hard to be sure that your email even reaches the recipient. With direct mail your prospect will at least glance at the mailing before tossing it. With e-marketing, the messages can end up snagged by an automated spam filter and never make it to the prospect's inbox. It pays to do a little extra work and make your emails less likely to be flagged as spam.

Search Engine Marketing: Four Common Myths

While search engine marketing is a popular Internet marketing method, there are a number of myths surrounding the concept and its utilization, which can cause people to make poor decisions. The most common myths regarding search engine marketing include:

1. People are going to find any website you build
Think of the Internet like a big phone book. A lot of businesses advertise in the phone book, but those that get noticed are those that have large advertisements and a lot of information. Just as you need to put a lot of thought and work into an advertisement in the phone book, you need to put a lot of thought and work into a website in order to get noticed.

How Do You Motivate a Search Engine? Motivate a Customer!

Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of “value” to it so that you rank better for your keywords.
SEO is almost that simple. Just apply the right amount of persuasion and you get the results you want. But like most things, persuasion is an art that relies on timing, concern and demonstrating the value in the desired action to the persuadee.

How to Drive Laser-Targeted Traffic Using Overture

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. Once you are promoting a product or service in you web page, you need to have more visitors that can be potential consumers to your products and services. This is one of the fundamental rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to succeed. Don’t ever try to get it wrong because no matter how hard you work, you can never find yourself on the way to success.