Corinthian Taste / Selected Corinthian Products

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Happy & Healthy New Year !!

Premium Greek Wine ''Ploutos'' Set on sale

Premium Greek Wine ''Ploutos'' Dry Red ( Cabernet/Sauvignon/Syrah 750ml ) on sale

Set of 2 bottles of ''Ploutos'' Wine from Nemea in a special case with 4 crystal wine glasses with 15% discount ----------------------------------------------------------------------------------------------------------------------------------------------- Normal price 50.00€

Χριστουγεννιάτικα ψάθινα καλάθια δώρων

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5 Ways European Entrepreneurs are Using Food Technologies During Covid-19

Interest is ticking up in investing in smart technology that helps save time, energy, the planet, and keep us safe. In these grave and uncertain times of the Covid-19 global pandemic of 2020 and beyond, investors are eager to take advantage of the creative ways entrepreneurs and safe food-delivery services not only help mankind but help save the planet from the energy required to get food to your table. Front-runner investors who have focused on the e-commerce and delivery services of the food industry are now ready to augment their investments in new food technologies. According to Forward Fooding, the food delivery sector represents less than 1 percent of the total food retail market even though these investments continue to grow at a whopping 451 percent. The next largest smart money is in consumer apps, up 348 percent and kitchen and restaurant tech up 245 percent. DigitalFoodLab’s newsletter, FoodTech, estimates that European food tech startups raised €2.4B in private capital in 2019, a 70 percent increase from 2018. Even though investment in agricultural tech has dropped (-11 percent), investors in green technology see a future in funding European AgTech startups, like the platform XFARM, as this economic area raised €3M series A in December, 2019—a close second to the U.S. market. Here are five interesting ways European entrepreneurs are using food tech during the pandemic: --------------------------------------------------------------------------- 1. Farmers’ platform This platform created by farmers for farmers claims it can raise efficiency of a farm to its “limits” by improving irrigation, protection and fertilization based on data entered into the XFARM platform and linking data to sensors that are designed for agricultural use. Its modules, available in both Italian and English, can be customized to your farming needs. For example, think about the grapes for your fall harvest that are dependent on weather fluctuations due to climate change and how monitoring the irrigation, protection and fertilization could augment your sound judgment to ensure a perfect crop for that pinot noir! ----------------------------------------------------------------------------- 2. Farm cupboards What if you aren’t a farmer but want to grow your own produce and have no space to do it? Agrilution offers little fitted farm cupboards. Its main product made in Germany is “Plantcube” that is about the size of a small fridge and can be built right into or added onto the kitchen design. Its glass door is attractive and offers instant sensuous pleasure of your home grown lettuces, parsley, rosemary and thyme. ------------------------------------------------------------------------ 3. Ugly produce Speaking of produce, Finland developed a successful startup now in the UK called Oddbox. This is a delivery service of “rescued” food from local farms that would otherwise be thrown out. It claims to rescue delicious, fresh fruit and veggies for being too odd, too big, too small, having cosmetic defects or even being too many from local farms and delivers it to your doorstep. And its site says that if food waste was a country, it would be the third largest emitter of greenhouse gasses that threaten our planet. ---------------------------------------------------------------------- 4. Italian pasta No waste here! Sustainable sourced ingredients from small farms in Italy will be used on a seasonal basis to create pasta kits. On the horizon is EKOOK. You will be able to choose your recipe of “fresh organic and wholesome Italian-style pasta kits” from its soon-to-be-launched website, promising next-day delivery to your home. According to the press release, inside the kit are two QR codes: “one will open a video tutorial guiding you on how to best prepare and serve your pasta dish in the traditional style. The second provides a link to a playlist curated to enhance your dining experience, pairing sound to your palate for a full sensory experience.” This enterprise also plans to offer the usual payment methods including AMEX and cryptocurrency. And yes, the popup chats on EKOOK’s website, complete with a chef’s image, will be instant. Plan on this coming soon to Italy and the U.S. -------------------------------------------------------------------------- 5. No guilt How about an app that lets you calculate the nutrition values in that homemade Italian-style pasta to which you added scampi and an arugula salad? Just take a photo of your meal on your smart phone with Foodvisor, and the values come up. This nifty little app also lets you keep a diary and calculates your personal nutrition goals. And you can add the measurement of your physical activities (safely done outside and with masks these days) to check your established exercise goals. No guilt here! Just pleasure in instantly knowing that your healthy and safe goals are being met. So, dive right into food tech with its really fun ways to use and invest in smart technology to save time, energy, the planet, and keep you safe. Giovanbattista Cimmino ENTREPRENEUR LEADERSHIP NETWORK VIP CEO and Founder of CimminoMedia

Organic Extra Virgin Olive Oil (demeter) 5lt

Greek Product Place of Origin : Ellinochorion Corinthia Peloponnese Greece Acidity: Maximum acidity up to 0,6% Colour: Golden green Taste: Strongly fruity, balanced and pleasant taste Bottle 5 liter metal container Price 38.20€ plus delivery fees More info : info@corinthiantaste.gr ------------------------------------------------------------------------------------------------------------------ About us : Selected Corinthian Products Corinthian Taste eshop sets off for its journey to the fascinating world of tastes and flavors! Local quality products, showcasing the wealthy gastronomy of Korinthos, will be our guides!! Fertile Korinthia is the land where excellent and awarded products, such as raisin, wine, olive oil and pulses are produced, products renowned around the world for not only their taste but also their high quality. Furthermore, our passion for organic and biodynamic products has broaden our horizons and brought us close to remarkable producers- friends now- and taught us a lot of interesting new things about the history of each product. And it is exactly this passion that we felt the need to share with you by creating Corinthian Taste. Our eshop features small export-oriented production units, which have met with great success across Europe and the United States. Corinthian Taste is the only e-shop https://corinthiantaste.gr/en/ featuring excellent and particularly inexpensive Corinthian products, straight from local producers. Buy and taste now! Tel : 00302744500575 and 00306976461306

Organic Extra Virgin Olive Oil (demeter)

Greek Product Place of Origin : Ellinochorion Corinthia Peloponnese Greece Acidity: Maximum acidity up to 0,6% Colour: Golden green Taste: Strongly fruity, balanced and pleasant taste Bottle 750ml Price 8.90€ plus delivery fees

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What Is Viral Marketing & How Do Viral Campaigns Work?

What is Viral Marketing?

As you may have probably guessed from the sound of the word ‘viral’, the term viral marketing was inspired by the understanding of what happens during the spread of disease. You see, a viral infection spreads quickly and easily from one person to the other, and it can usually be passed on through a simple touch. This is basically how epidemics develop and are created.

Web content can be likened to a viral ‘disease’ because it spreads in very much the same way. Through viral marketing, you use content as a means to convince your users or your audience to share your app or website with friends and family, thus passing it on indefinitely. You basically leverage your users to propel your message to the next person, be it a friend, acquaintance or a family member.

That way, your user base and/ or audience grows, and because they also share your content, you’ll get more users on your app or website, and so on and so forth. So it’s a sort of ‘each one; teach one’ direct response marketing that leads to the exponential growth and exposure for your platform and message.

Why go Viral?

The infamous bank robber Willie Sutton, when asked by a reporter why he robbed banks, supposedly answered “Because that’s where the money is.” Despite this Sutton later denied having said it but the common-sense reasoning  of the quote has allowed it to survive for decades as it fits so many situations. The answer for why a marketer would want their content to go viral is obvious: because that’s where the people are. Facebook has more than two billion active users, YouTube has 1.5 billion users, and Instagram and Twitter have “only” 700 million users and 328 million users, respectively. The potential audience on social media platforms is immense for anyone lucky enough to have a post or video go viral.

However, viral marketing requires much more than luck. Online sharing has been around long enough for experts to understand which types of content are most likely to be shared. And marketers are now designing videos and images whose sole purpose is to go viral.

How Viral Marketing Works

The basics of viral marketing are simple. You create material which is so compelling that those who see it will immediately want to share it with their friends, family and randoms that they met at 5am two years ago. And you provide a mechanism (share buttons, for example) that makes it easy for them to share your content. After that, many people believe, the work is done. As more and more viewers share the material, the greater the audience becomes and views increase exponentially. There’s a reason why its called viral: it “spreads” from person to person and you usually have fun whilst you’re getting it, it’s like university halls but on a global scale. The final step: sit back and enjoy the benefits of your worldwide exposure.

Hold off on that last step, though. The sheer volume of online videos, photos, cartoons, infographics, posts and other easily-sharable material is so enormous that it’s unlikely for any single piece of content to go viral. Just as one example, 300 hours of video is uploaded to YouTube every minute! Your video has to be really special to stand out enough to garner even a handful of views. Most companies will acknowledge that the primary goal of their viral marketing campaigns isn’t to directly sell products, although sales can be a welcome byproduct. The biggest benefits of virality are increasing brand awareness and creating “buzz.” Marketing experts consider those to be crucial elements for building a brand’s trust and loyalty, and essential for companies which want to dominate a market or niche.

Is Viral Advertising Expensive?

As you can imagine with something like this, viral marketing usually isn’t cheap. But it’s a lot less expensive to create a video that goes viral than it is to run expensive, continuous ad flights on network TV. There’s an additional benefit to viral marketing: it allows an advertiser to target a specific demographic at a relatively low cost.

For instance, males between the ages of 18 and 34 are the greatest consumers of energy drinks, masculinity isn’t the only toxic thing affecting young men! Monster or Red Bull, knowing that millennials will usually share content with friends the same age, could effectively increase brand awareness in their target market by creating videos that 18-34 year old males would be likely to share. If successful, that’s much less expensive – and effective – than running huge mainstream ad campaigns.

Researching and Planning a Viral Marketing Campaign

One caution before we go further: the marketing research firm Millward Brown has found that only 15% of the ads specifically created to go viral online, actually do. Successful viral marketing is an art, and more importantly, a science. With that in mind, here’s a brief look at the steps required:

1. Research your intended market.

   All good marketers know the value of research, and it shouldn’t be ignored just because the aim is to create a viral video instead of a commercial. Companies often make a big mistake by thinking of their viral marketing as simply producing cute or funny videos.
   In truth, understanding the intended market is even more important for creating virality than it is for mainstream ad campaigns. Viral content normally doesn’t appeal to all audiences equally, meaning the target is likely to be a demographic segment or niche. Understand what the targeted consumers like and don’t like, what they need and what they want. Most importantly, understand which emotions motivate them to take action; in viral marketing the desired action will be sharing your content, and research has shown that the decision to share is almost always based on emotional responses to content.
   

2. Decide on a goal and message 

   Only one primary message is delivered by viral content. Be sure it’s the message you want to send and that it will accomplish the goal you have in mind. Otherwise, material that goes viral could have a negative effect on your brand and product. The greatest benefits of virality are brand awareness and trust, but those could also be at risk if audience reactions to your campaign are negative.
   
   One of the best (or worst) viral marketing examples is 2016’s Mountain Dew’s #PuppyMonkeyBaby campaign, which featured a dancing creature with the head of a puppy, the upper body of a monkey and the lower body of a baby. It was viewed more than 22 million times on YouTube and the hashtag was mentioned nearly 100,000 times. Unfortunately, more than half of the mentions were negative and the Mountain Dew brand became mostly an afterthought, with “terrified” the most common audience reaction to the ads.

3. Write and produce the content, with emotional engagement in mind

   The primary motivations for people to click “share” buttons are the emotions evoked by viral content; the role that various emotions play in content sharing would require an entire article to discuss in depth. Here’s the Cliff Notes version: content which stimulates positive emotions like admiration and happiness, along with an element of surprise, creates the most effective path to shares and likes.
   
   If you must use more negative content, it’s best to include a happy or inspiring element or ending, along with the element of surprise we’ve just mentioned. Surprise is the number one emotion that induces sharing.

4. Time for more research

   Just because you and your team have produced what you believe is sensational content that’s worth sharing, that doesn’t mean the intended audience will agree. Focus groups or similar types of research will let you know whether you have something which your target market will readily share, or whether you have to go back to the drawing board. While you’re doing this research, also determine which social platforms your intended audience uses most. Remember only old people use Facebook anymore and thanks to one Tweet by Kylie Jenner Snapchat’s stock has plummeted.

5. Deploy – and then research some more

   It’s fun to watch your views and links grow, but once you’ve launched a viral marketing campaign you need better information than just those raw numbers. Social media reporting tools like Hootsuite, Zoho Social, Synthesio and Sprout Social not only manage your content, but provide in-depth looks at audience engagement, reach, competitive brand analysis and much more.Those are the numbers that are really fun to watch if your viral campaign is a hit. Just as importantly, they provide insights that allow you to refine your successful viral marketing efforts – or help you understand what you need to better on your next attempt.

Hopefully counting the numbers is what you’ll be doing after reading our helpful guide, but as has been made clear, the internet is an unpredictable tundra of menacing memes and idiosyncratic influencers that will test even the most strategic and creative ideas.

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4 Social Media Trends You Need to Know About for Next Year

2018 is just around the corner. Are you ready for it?