A New Study Reveals the Power of First Impressions Online

If you think any old website will do for your business, read this.
It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer's eyes to concentrate in a way that reinforces that first impression.

How to Make Your Tweets More Trustworthy [STUDY]

Ever feel like you tweet something important, but no one believes you?
A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it’s not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University. 

Among the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about.
The researchers surveyed more than 250 Twitter users to determine what factors do and don’t lend tweets credibility. Then they scored that group of factors on a scale of one to five, five being the highest.
Here are the top 10 things that make tweets more trustworthy, along with their respective scores: