Internet Marketing Eating Up Too Much of Your Time?

Time management is a day-to-day challenge that offers great rewards when it comes to efficiency, effectiveness, and making the most of your available energy. When you spend time on a computer, the challenges are a little bit different than they are in the rest of your daily life.
Focus can be difficult to maintain, and time can easily get ‘lost’ when temptations like e-mail, Google, Wikipedia, Amazon … and literally hundreds of thousands of other sites are just a quick click away. So, I’d like to share 7 powerful and proven time tips that will help you maintain your focus and stay in charge of your time, even in the face of the most interesting internet distractions imaginable!
7 Tips to Keep You on Track and In Charge!

Pay Per Click Pitfalls and Solutions

Advertising your site via pay per click search engines can be both effective and affordable. But to make it work, you need to pay attention to more than just the cost of your ads. Here are some  not-so-obvious ppc pitfalls to avoid.

Pay per click? Or pay for nothing? That’s a question a lot of small businesses are asking. Pay Per Click (PPC) search engines are often promoted as an affordable way to bring targeted traffic to web sites. Unlike traditional banner ads, where advertisers pay by the number of times an ad is viewed (usually expressed as cost per thousand, or CPM), advertisers using pay per click search engines pay only when a user actually clicks on their ad. So they promise to be a cost-effective way of bringing new customers to your web site.

Use These Essential Tips To Give Internet Marketing Experts A Run For Their Money

When you use online marketing to promote your business, having the correct information on your website is essential. The content should be valuable to your customers, and it should be different from content on other sites. Be sure you keep your information up to date. Outdated information is not professional and can turn away visitors.
It may sound tempting to maintain a profile on every possible social networking site, but remember that each profile will need all of your attention to make it worthwhile. Profiles that have not been updated recently are often viewed as spam.

Explode Your Holiday Sales With An Internet Marketing Campaign

Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best? 

A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.
A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.

Internet Marketing: It’s not about traffic, its about sales!

All too often, when I read or listen to these so-called “Internet Marketing Experts”, they talk about how much your web traffic will increase by 1000%. How important is it if you got 1 million visitors to your site from Batswana looking for a gadget/ product A when you sell product Z in Toronto. The bottom line: business is all about sales, and internet marketing should be no different.
Internet marketing today has made huge strides. It’s no longer about just getting someone, anyone, to your web site and hoping they’ll order something or pick up the phone. Yet, when I look at many organizations' internet marketing strategies, they're still following that old belief.

Five Levels of Internet Marketing and the Sales Process

Move your potential clients through a successful sales process
You can provide human interaction to potential Internet clients and customers so that you are able to move that client or customer through a successful sales process, but how?

You do this by following a five step process in your Internet marketing strategy that continually builds trust and confidence by meeting the psychological marketing needs of that visitor and potential customer while escorting that visitor through the selection and purchasing process.
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site.

Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame

Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t.

Search forums like Webmaster World and Google’s own search discussion areas have had much discussion about recent drops in ranking, such as here, here and as summarized by Search Engine Roundtable. Some have wondered if this was the release of what’s been dubbed an “over-optimization penalty” that Google previously said would be coming this year.

Establishing Your Website Objectives

A website without objectives is like going on a trip without a destination. How will you know when you've arrived? In the words of the Cheshire Cat: “If you don't know where you are going, any road will get you there.”
So let's establish your site objectives.  Site objectives are the "why" of website creation.

Five Ways to Turn Your Website into a Sales Machine

Your online presence is a vital part of any sales strategy. But is your website the sales powerhouse it should be?
Replicating the effectiveness of the face-to-face sales process online -- and getting customers to go from clicking to buying -- can be difficult. The good news is that there are a few simple tricks and tweaks that can improve your site's revenue-generating capabilities.

3 Amazing Conferences You Wish You Could Go To

When you work in marketing, it’s essential to stay on top of current trends and always keep an eye to the future. One of the most fulfilling and enriching ways to stay ahead of the pack is by attending conferences. They give you an opportunity to meet with like-minded thinkers, hear new perspectives on familiar issues, and engage in conversation with industry thought leaders. While world-famous conferences like SxSW and TED get bigger each year, small conferences are also thriving. Let’s take a look at three conferences that can really deliver value, even if you haven’t heard of them!

SMX East 2012

Internet Marketing Facts And More

Customer Retention is Made Possible by Internet Marketing

It is indeed true that customer retention is made possible by Internet marketing. The purpose of Internet marketing consists not only in roping in new customers to the business but also retaining the existing customers. This is possible only if the firm adheres to some vital methods of customer retention. Sales process does not end just by selling a product to a customer. On the other hand customer satisfaction and customer service are two vital aspects of Internet marketing.

Adapt Your Link Building Strategy…Or Get Left Behind

As many SEOs know by now, Google’s algorithm is steadily becoming more and more complex; and in the wake of some massive updates and the penalization of a number of blog networks, numerous companies are finally taking Google’s powerful warnings seriously. The future is looking bleak for webmasters that continue to use spam-filled blog networks and other spam techniques to manipulate PageRank and SERPs. It has been a pretty well-known pattern that about once a year, Google unleashes a large update: it “slaps” these types of practices down in order to regain relevancy and clean up the Internet community.

Integrated Internet Marketing

The golden days of marketing solely with flashy television advertisements or print media have quickly faded with the advent of the Internet as a marketing and sales platform. Online businesses have unique needs that need a multi-tiered approach to increasing sales and building a solid customer base for long term success. A uniform plan is no longer an ideal solution because the competition is only getting stiffer and more up to date with marketing advancements. Each part of an integrated marketing plan will help reach each business owner’s goals and Optimum7 wants to build one from the ground up for your company.

Simple Guidelines for Internet Marketing

Internet marketing is a very new topic to discuss with the novice PC users. For making those aware of the internet marketing and to guide them so as to make them competent in acquiring best of the benefits of the internet marketing, hereunder mentioned are some of the simple guidelines that could be implemented in order to get the best of the internet marketing techniques.

• It may sound weird, but in internet marketing, you need to perform the job of driving the targeted audience to your website to avail the products and services, offered by you. This procedure never gets over.

Προώθηση-SEO

Η Economyweb αναλαμβάνει την προώθηση της ιστοσελίδας σας με οικονομικούς, αλλά αποδοτικούς τρόπους στο διαδίκτυο. Με τα στατιστικά δεδομένα επισκεψιμότητας σας παρέχεται σφαιρική εικόνα για τις αλλαγές στην πολιτική της επιχείρησης. Διαφημίσεις στις μηχανές αναζήτησης, αλλά και στα Social Media συνθέτουν ένα αρκετά αποδοτικό πακέτο προώθησης.

Επίσης παρέχεται αναβάθμιση-παραμετροποίηση υπαρχόντων ιστοσελίδων ώστε να είναι φιλικότερες στις μηχανές αναζήτησης και να εμφανίζονται πιο ψηλά στην κατάταξη των αποτελεσμάτων. 

Γιατί το Internet Marketing δεν δουλεύει χωρίς το SEO

Το Search Engine Optimization (SEO) θα πρέπει να θεωρείται ένα βασικό στοιχείο σε οποιαδήποτε στρατηγική internet marketing. Αυτό είναι σημαντικό, επειδή υπάρχει τόσο πολλά που μπορείτε να ωφεληθείτε από το SEO όσο αφορά το internet marketing και τη διαφήμιση. Η αποτυχία στο να βελτιστοποιήσετε την ιστοσελίδα σας για τις μηχανές αναζήτησης μπορεί να οδηγήσει σε σημαντική απώλεια όσον αφορά την δωρεάν διαφήμιση η οποία ουσιαστικά αποκτήθηκε από την καλή κατάταξη από τις μηχανές αναζήτησης.

6 κανόνες για τη δημιουργία περιεχομένου - Content Marketing

Στη ψηφιακή εποχή που διανύουμε το πρώτο στάδιο της αγοραστικής απόφασης του καταναλωτή εντοπίζεται στο διαδίκτυο μέσω αναζήτησης πληροφοριών. Είτε η επιχείρηση μας λειτουργεί online είτε offline, επιβάλλεται να δημιουργήσει ισχυρή παρουσία στο διαδίκτυο προκειμένου να επηρεάσει θετικά τη διαδικασία των αγοραστικών αποφάσεων του καταναλωτή. Η τεχνική που καλούνται να εφαρμόσουν οι επιχειρήσεις στην προκειμένη περίπτωση είναι το Content Marketing.
Τί είναι Content Marketing;

Οι καταναλωτές δεν ψάχνουν πια για πολυτέλεια αλλά για αξία

Η όλο και βαθύτερη οικονομική ύφεση, στην οποία έχει περιέλθει η χώρα μας, αλλά και πολλές ισχυρότερες οικονομίες από τη δική μας, διαμορφώνει νέες τάσεις στην αγορά. Οι περισσότεροι καταναλωτές ενδιαφέρονται πλέον να εξοικονομήσουν χρήματα από τις όποιες αγορές τους. Έτσι, δεν ψάχνουν πια για πολυτέλεια αλλά για αξία. Γι' αυτό και τα καταστήματα λιανικής πώλησης που θα επιτύχουν να προσφέρουν καλοφτιαγμένα προϊόντα, που έχουν ανάγκη οι καταναλωτές, με χαμηλό κόστος, θα είναι αυτά που θα επιβιώσουν στην κρίση.

Reach Your Customers With These Internet Marketing Ideas

You can find an incredible amount of information concerning Internet marketing. You may or may not be familiar with some of it. No doubt, it will help you sharpen your marketing skills. Read on to increase your marketing knowledge.
Make your website unique when using Internet marketing. If your website stands out from the crowd, people are more likely to remember it and link to it. Highlight a service that you provide but your competitors do not; this is a surefire way to grab attention.

1ο Πανελλήνιο Συνέδρο Μarketing & Branding Τόπου

Το τριήμερο διεπιστημονικό συνέδριο θα πραγματοποιηθεί στο Βόλο, στις σύγχρονες εγκαταστάσεις του Τμήματος Μηχανικών Χωροταξίας, Πολεοδομίας και Περιφερειακής Ανάπτυξης του Πανεπιστημίου Θεσσαλίας, με τη συμμετοχή ακαδημαϊκών και επαγγελματιών από όλη την Ελλάδα και το εξωτερικό. Το πρόγραμμα του συνεδρίου διαμορφώνεται γύρω από 10 θεματικούς άξονες που καθορίζουν την Στρατηγική Προβολή και Ταυτότητα των ελληνικών τόπων.