Advertising
your site via pay per click search engines can be both effective and
affordable. But to make it work, you need to pay attention to more than
just the cost of your ads. Here are some not-so-obvious ppc pitfalls to
avoid.
Pay per click? Or pay for nothing? That’s a
question a lot of small businesses are asking. Pay Per Click (PPC)
search engines are often promoted as an affordable way to bring targeted
traffic to web sites. Unlike traditional banner ads, where advertisers
pay by the number of times an ad is viewed (usually expressed as cost
per thousand, or CPM), advertisers using pay per click search engines
pay only when a user actually clicks on their ad. So they promise to be a
cost-effective way of bringing new customers to your web site.