Don't silo your digital marketing efforts
Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.
Today’s silos include three types of optimization experts.
1. Search
SEO experts dominate the search bar implementing a keen knowledge of algorithyms and generating content, specifically important keywords and links.
2. Social
Social experts top the social streams on Twitter, Facebook and other social platforms by implementing expertise like Edgerank and more through sharing likes, photos and more.
3. Mobile
Mobile experts provide not only mobile sites, but develop apps and other technologies needed for the 1.2 billion mobile users.
Today's brands require a mind shift when it comes to optimization.