Σάββατο 7 Ιουλίου 2012

3 Ways to Make Facebook Advertisements Work for Your Company

Most individuals could be intimidated by the idea of spending money upon Facebook ads. However, business owners’ greatest complaint concerning Facebook includes gaining measurable results being very difficult. How can you gain more fans? How can you get your fans to interact? Then what happens?

1) Turn status updates into ads to showcase services and increase engagement. Fan engagement is crucial to success on Facebook. If individuals are not commenting, linking, and clicking, you will not see results.

One strategy includes turning a post upon your Facebook page to an ad to boost the engagement score. From your ad dashboard, choose your own page as the advertisement’s destination, choose ‘A specific post upon [Page Name] select one recent post from the dropdown tab. If you are selecting a post to advertise a specific something, attempt to target ‘Only people who are fans of’ your Facebook page already (underneath Connections within your advertisements dashboard) in order to keep costs low, as well as produce better results.

2) Decrease costs and boost conversions by targeting existing fans. Think about beginning with a campaign which targets just existing fans if you possess a fan base of more than 1,000. Facebook will charge less/click for these types of advertisements and you possess the additional benefit of boosting engagement with fans and getting them chatting again.

3) Utilize engagement advertisements to gain more fans. If you have to attract more fans to your Facebook page, think about utilizing engagement advertisements. They’re ads which keep users within Facebook, meaning as somebody clicks the advertisement, it’ll take them to a Facebook page versus an outside website. Plus, due to them advertising destinations inside Facebook, users simply can hover over the advertisements to ‘Like’ your Facebook page, share in their News Feeds or add a comment.


http://www.firebrandsocialmedia.com/

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