Marketers and Publishers Rallying to Change Display Ad Metrics

The simple display ad market, now worth $12.7 billion may begin shrinking soon. Marketers are starting displayad1to understand that a significant percentage of the inventory has no value, primarily because of new viewability standards. To counter this problem, publishers are making changes to the media spaces that they are selling.

4 Marketing Methods More Powerful Than Advertising

The balance of power has shifted in marketing. It’s like being on a seesaw with a growing child. Over time they become bigger and bigger, to a stage where they are bigger than you. Now they’re the heavyweights bossing you around.

You can’t just dumbly advertise. You need to do things differently. Here’s 4 marketing approaches which are much more powerful than advertising.

Give earth-shattering customer service

How Inbound Marketing Can Fuel Native Advertising

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. In plain English, that means paid editorial.

Wait ... What Is Native Advertising?

Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. Basically, it consists of natural content that appears in a medium's organic content stream -- with the caveat that its placement was purchased rather than appearing organically.

Getting Noticed Is Your Advertising’s Number One Priority

If People Don’t Notice Your Ads, You’ve Failed.

Does that seem dumb, or somewhat obvious?

Well, as many of you snort at the very idea that advertising should "obviously" get noticed, I am sifting through various magazines and newspapers right now. I will not mention brands, agencies or products because:

a) There are way too many of them.

b) I have neither the time nor the inclination.

c) You'll cry tears of boredom.

d) They're not memorable (and that's the important one).

Μην πυροβολείτε τη διαφήμιση

Η ανάγκη για μεγαλύτερη προβολή με το χαμηλότερο δυνατό κόστος, αποτελεί το βασικό χαρακτηριστικό του χώρου της διαφήμισης σήμερα...
Όσοι επέστρεψαν από τις διακοπές τους -στις οποίες δεν είχαν προνοήσει ή δεν θέλησαν να πάρουν μαζί το laptop ή το ipad για τον στόχο της αποφόρτισης- θα διάβασαν, άλλοι με έκπληξη, άλλοι με την αδιαφορία που προκαλεί ο καταιγισμός αρνητικών ειδήσεων, τα περί οικονομικής δυσπραγίας ορισμένων διαφημιστικών εταιρειών και εταιρειών επικοινωνίας, και τα περί λουκέτου άλλων 2-3 εφημερίδων ή ραδιοφωνικών σταθμών και περιοδικών. Και τα αναφέρουμε μαζί, καθώς τόσο ο κλάδος της Επικοινωνίας όσο και αυτός των Μedia βρίσκονται σε διαρκή συνάρτηση με το domino effect να έχει αποδειχθεί τη Νο 1 αιτία πρόκλησης παθογενειών σε εταιρείες που πληρώνουν άδικα την κρίση του άλλου.

3 Ways to Make Facebook Advertisements Work for Your Company

Most individuals could be intimidated by the idea of spending money upon Facebook ads. However, business owners’ greatest complaint concerning Facebook includes gaining measurable results being very difficult. How can you gain more fans? How can you get your fans to interact? Then what happens?

1) Turn status updates into ads to showcase services and increase engagement. Fan engagement is crucial to success on Facebook. If individuals are not commenting, linking, and clicking, you will not see results.

The Secret To A Price Objection

Value is the secret sauce to everything when you price your offers. I am continually asked by media sales people all over the world, how do you work with clients that continually want to bring you back to price?

My answer is often “get over yourself”. If you do not understand how your customers values you and what you deliver, you are in BIG trouble.

Recognise that there are:

4 types of Buyers/ Advertisers.

Audience, Access, Advertising

The mysteries of this new world are many. If the old way to fame was to build a big audience while restricting direct access, the new way is to pursue a small audience and grant much more access. But those, friends, are two of the most important knobs to learn how to twist on this strange and futuristic machine. But let’s not forget that third knob over there, the Ghost A: advertising. Are you trying to do something in this new world? Does it matter that others see what you do? Then, it might be worth thinking about how these three particular forces work for you. And, for entertainment’s sake, let’s start with the third of these, first.

The Creative Push

When does creativity strike?

I struggle with this concept on a daily basis. An old friend of mine is a creative copywriter. I remember back when we were in university how consumed he was with great advertising creative. At the time, there was no Internet and he would wait - patiently - for the latest advertising annual to come out. He would go through these annuals like a detective surveying a murder scene for the first time. These magazines were never loaned. They were reference material and a mythical gateway of ideation. With a notepad constantly in hand (in case an idea struck), there would be times in our friendship when he would simply disappear because something had come to him and it needed to come out (dozens of napkins died by his pen). One summer, a bunch of us did a roundtrip to visit him at university. Over some chicken wings and beer, he said something that stuck with me to this very day about the creative process. We were ruminating about how stressful it can be to have to come up with great ideas on a tight deadline with a limited budget. He said: it's like jumping off of a cliff naked and hoping that there's a branch somewhere on the way down to snag some part of your skin (at the time, I think he said an eyelid!). Sounds like more luck than experience, but it isn't.

Video Marketing and Advertising — A SEO-News Exclusive

Video is a content driving force that is taking internet marketing to the next visually creative level. Creating campaigns that promote businesses through video streaming or pre-recorded methods traditionally could get a bit expensive, but these days everyone has a camera cell phone with capabilities that allow it to capture motion video.

A couple of campaigns come to mind when I think of video – short commercials and snippet infomercials regarding a product, service, or solution. Brief demonstrations can be given on camera within a short period of time. The only hang up is anyone that wants to do this needs to ensure that the project’s final result looks and feels professional. This is where editing comes into play and making the grade with the presentation is the most important element.

Advertising's 5 Biggest Lies

Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.

Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:

Smaller Retailers Tap Into the Power of Digital Displays

Digital signs are becoming pervasive, whether to entertain bored shoppers at supermarket checkouts or demonstrate the latest gadgets in home-furnishing stores.

Retailers see green in these electronic displays, says Virginia Cargill, a venture partner at Alerion Partners in Rowayton, Conn., and former CEO at SignStorey, a digital media company focused on the grocery industry. During her tenure at SignStorey, the company provided in-store content that included recipes, health tips, interviews and advertisements. "If the meat department screen had an ad for Boar's Head or the produce section for Kraft, sales of those brands would usually see a 15 to 25 percent bump," Cargill says.

Although shoppers most often see digital signage at big-box retailers like Wal-Mart and Best Buy, the technology is becoming more affordable for smaller businesses.
Here are four ways small-business owners are using digital signs:

Five Keys to Radio Advertising Success

Radio is an affordable ad medium that can reach a mass audience. These five keys help increase your chances of having a successful radio ad campaign.

Frequency of Ads
A radio commercial needs to air multiple times before it sinks in with the listener. Running your commercial once a week for a month isn't going to be enough.

Mozilla Confirms Consensus on User Choice for Behavioral Advertising

There is broad agreement that consumers must have a clear and easy mechanism for opting out of online tracking. And there is also broad agreement that industry self-regulation and voluntary efforts are making substantial progress in developing solutions to provide consumers with meaningful choices about collection of their data. So much so that Obama administration officials just months ago cited these efforts as an example of voluntary but enforceable best practices.

4 Ways B2B Marketers Can Grow Their Retargeting List Size

Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web.  It is an extremely effective and valuable method for interacting with your customer base.

So why aren’t more B2B advertisers utilizing it?

Problem: You are a specialized consulting firm and your site only averages about 10,000 unique visitors every month.

TV, Coupons are Tops for Restaurant Marketers

Restaurants have resorted to a wide variety of tactics to reel in customers. The lingering recession means it’s more important than ever  before to employ the most effective advertising strategies. For restaurants, it seems that patrons most easily recall the ads they’ve seen on TV.
A new study published by the National Restaurant Association and LivingSocial shows that adults remember restaurant advertising as follows:

The Psychology of Advertising

Advertising has been a structure of glorifying or in advance exposure for merchandise and trade in as awfully first period. In detail, advertising has been give or take a few as an informal notion as the instigation of civilizations and previous methods were oral advertising or claiming the remuneration of foodstuffs verbally when merchants sold merchandise to natives completely on the streets. Conversely with the advent of weekly and copy, advertising took a added official sculpt.

Advertising - Basic Advertising (Unique Selling Proposition)

The Art of Finding Your Unique Selling Proposition
Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings. Positioning is vital for distinguishing your offering from everybody else's.
In a world where there are more and more products and services every day, your customers are on advertising overload all the time. So they pick something to believe and hold that notion until a message breaks through and persuades them to change.

How to Advertise With Free Marketing Products To Increase Business Sales

Your business will benefit from the proper use of free marketing products.      
Instructions
1. Prepare your sales team for success.
Having great marketing products will do little good if your team lacks enthusiasm. Let everyone on your team know about the new marketing promotions. Get them fired up and share with them the impact that higher sales will have for everyone involved.  

How Advert Scheduling Can Benefit Your Business

When creating an advertising campaign on Google, the scheduling of an advert can be set by going to the 'Edit Campaign Settings' page and adjusting the scheduling settings to best suit the requirements of your business.
If you're just about to launch an advertising campaign, then the obvious scheduling settings should be adjusted so that it runs every hour of the day, 7 days a week. The reason for applying these settings is because you would not have yet established what hours/days provide your campaign with the most conversions."