Sales

The end of the year is one of the busiest times for everyone – between Christmas parties, end of year reviews and analyses for 2016, we...

Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Page...

  Marketing Tactics Checklist The company you work for has just asked you to come up with a new marketing campaign.  You review the inform...

SUMMARY: In this week’s chart, we learn about the types of channels marketers track and analyze to make improvements to their marketing eff...

The WhatCounts 2013 Digital Marketing Summit is only a week away, and if you’re one of the people who has perused our agenda and bought y...

It's true as marketers we can hit dry spells and for some reason our creative brain cells seem to be sleeping. It doesn't matter wh...

I just ran a Google search: year of content. According to the results, some people were saying (in 2011) that 2012 would be year of content...

We engage with a lot of marketing leaders.  Some have come from other companies and taken over the role.  Others are in the seat for the fi...

Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into...

Η συμβολή της τουριστικής οικονομίας το 2011 στο ΑΕΠ της Ελλάδας έφτασε στο 16,5%, με έσοδα που ξεπέρασαν τα 10,5 δισ. ευρώ. Παράλληλα, η σ...

Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers...

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - w...

One of the reasons I love marketing is because it requires both sides of the brain to be a truly skilled marketer. While some highly intui...

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research . Lori is a senior analyst with exten...

In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strate...

If you believe buyer behavior would stand still for a short while, you better let go of this belief. Technology interruption, good and bad,...

We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company he...

Θα ξεκινήσω με μια σύντομη αναδρομή του Marketing στην Ελλάδα, όπως τουλάχιστον το έζησα και το είδα να εξελίσσεται κατά τη διάρκεια της τε...

The balance of power has shifted in marketing. It’s like being on a seesaw with a growing child. Over time they become bigger and bigger,...

Marketers today are under increasing pressure to measure the impact of their marketing efforts. In fact, thanks to the ubiquity of online m...