Sales

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social med...

Content Marketing is all about creating content that your audiences will find useful, helpful, educational or entertaining. Hopefully you c...

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, gla...

According to an Ad Age survey presented by Marketing Charts, content marketing comprises an average of 12% of overall marketing budgets. A ...

Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing stra...

One of the biggest challenges that bloggers face – whether they are blogging for themselves or their business – is creating enough content....

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definit...

Content, marketing, SEO — it’s all the same to me. And that’s exactly how you should approach your content marketing strategy. Every good p...

Developing buyer personas can be time consuming and challenging. While there are expensive options, such as focus groups, sometimes all you...

When developing your video strategy, it’s important to ask yourself in a serious way what you’re looking to gain from it. Start by defining...

It would appear that our buzzword du jour is “content marketing.” You might have noticed that they talk about it a lot here on Copyblogger....

The same rehashed garbage! They were my feelings in 2012 about to bloggers implementing content marketing strategies. They seem to believe ...

For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess...

The search industry is booming. Competition for keywords – organic or paid – has never been higher. All forms of digital content multiply a...

Are you desperate to have hoards of viewers thronging your website? Then, having engaging, reader-friendly content is something you cannot ...

According to a recent talk at Outbrain NY, one of the most powerful voices of online news discovery, Gabe Rivera, believes algorithms will ...

If you spend time on Facebook, you’ve seen a great weeping and gnashing of teeth as Pages realize that they’re only reaching a tiny sliver ...

If you are only going to focus on a few online marketing strategies in 2013, make sure you include content marketing among them. Content ...

The decision to launch a business blog should not be taken lightly. It’s a big commitment. Perhaps the most difficult thing about owning a ...

I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! Well, to be fair a c...