Sales

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing ...

These days, providing adequate customer service is not enough. You need to go above and beyond the call of duty to provide customer service...

Two online platforms that help small businesses respond to customer commentary. These days, customer communication comes in many forms, inc...

What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customer...

Scratch the old ringy-dingy call center that answers unattended phones. Step up to the 21st-century "contact center" that fully i...

As ecommerce business owners, we tend to think in terms of policies, inventory, and operations. But the most important part of our business...

In the lead-up to Christmas I realised how disproportionately annoyed customers can get with some of the businesses that are out there by e...

In the good old days, if we had to contact our bank or for that matter any business, we used to reach out to our phones and give them a cal...

As you’ll no doubt read here over and over again, social media is important to your business. If you don’t engage on Twitter, Facebook, or ...

Everybody knows the old saw, "It's not what you know, it's who you know." But, do you really know who you know? Probably ...

Most businesses, only to join the bandwagon, spread themselves overly thin by developing their profiles upon innumerable sites; creating a ...

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this ...

Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge i...

This week’s theme on the blog seems to be customer service and online reviews, but that’s not by design. It’s just the way it happened as I...

The business landscape is shifting right under your company foundation as you read this.  How customers make decisions, how they discover...

You know the facts. Increasing customer loyalty… yields big profits over the long haul creates raving fans that promote your products ...

Who doesn't love shopping? Ohh... we all do! Even those people who deny it. So, what about online shopping? Nothing better than being ...

Summertime can mean big changes to the effectiveness of your email marketing efforts. Between vacations, outdoor events, and school being ...

Online customer service 24/7 can be hard to swing on a small business budget. But there is another solution. Few new small businesses c...