An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your business is going to produce.
I recently sat down for a morning cup of coffee with a friend that wanted me to audit his company’s website. Its conversion numbers were extremely low and my friend was willing to make any necessary changes to improve those numbers. Here are six takeaways from our conversation that you can implement to improve your conversion rates.