- Bing has a lower share of impressions, spend and clicks from smartphone and tablet devices.
- Tablet and smartphone devices are projected to account for 50.3% of spend, 43.8% of impressions and 51.7% of clicks by Q4 2016.
- There are over 2 billion dollars of lost potential revenue at stake if Bing does not figure out how to gain market share in tablet and smartphone devices.
In the 17 billion dollar US paid search market, the Yahoo! Bing Search Network (hereafter referred to as Bing) has been scratching away at Google’s dominant market position. Between Q4 2011 and Q4 2012 Bing gained 4 points of impression share and 1 point of spend share, but the rising tide of tablet use poses the greatest obstacle to Bing’s ability to maintain its share of the search market.