Three Steps to an Online Marketing Makeover

Marketing expert John Jantsch, author of the popular blog Duct Tape Marketing, recently shared with Entrepreneur his insights on how to create a comprehensive and compelling web presence. In a webinar hosted by Laura Lorber, Entrepreneur.com's executive online editor, Jantsch voiced his thoughts on the seven stages of a web presence: search engine optimization, e-mail marketing, social media, online advertising, mobile and analytics.

Here are three of the key strategies he discussed.

Explode Your Holiday Sales With An Internet Marketing Campaign

Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best? 

A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.

A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.

How to evaluate your email marketing campaign

Email is an effective marketing tool, which is a favorite among successful internet marketers. Email marketing is an integral part of their overall marketing strategy. The challenge is to evaluate the performance of your email marketing campaign.

The best way of evaluating your email marketing campaign is to compare your statistics with the industry standards. Silverpop, a digital marketing technology provider, has released the 2012 Email Marketing Metrics Benchmark Study.

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

We usually use this time to round up some marketing stories that we think you'd like to hear. But before we get into that, I think it's important we take some time to thank some veterans for their service.

HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us.

5 Reputation Management Fails: Mistakes You Can't Afford to Make

Do online reputation worries have you tossing and turning at night? Do visions of crashing sales and traffic have you pulling your hair out? Are you hyperventilating over thoughts of unscrupulous competitors posting nasty reviews about your business?

Yeah, I thought so. "And I bet you're also burning brain cells trying to figure out how to combat these things before they happen, aren't you? It's understandable; many businesses currently online don't have a brick and mortar counterpart to fill in if the online version fails. Many companies, upon failing online, fail all together because the Internet is the only version they have.

Three reasons you need blogs for successful internet marketing

Content is King.  That statement was as true five years ago as it is today, the difference being there are many more ways to get that content today than there were just five years ago. With the advent of mobile and video advertising, there are marketers that are wondering if the old school ways to get the message out like blogs are still relevant.

Τι Είναι Το Internet Marketing Mix

Το internet marketing mix αποτελείται από 4 βασικά στοιχεία του marketing, προσαρμοσμένα στον ηλεκτρονικό κόσμο. Τα στοιχεία του παραδοσιακού marketing mix είναι τα εξής: 1) Προϊόν, 2) Τιμή, 3) Τοποθεσία, 4) Προώθηση.

Η ραγδαία ανάπτυξη και εμπορευματοποίηση του διαδικτύου, ανάγκασε τον επιχειρηματικό κόσμο να προσαρμόσει τα 4 αυτά βασικά στοιχεία σε ένα νέο περιβάλλον, το ηλεκτρονικό, το οποίο τείνει να αποδειχτεί αποδοτικότερο από το φυσικό.

Το internet αλλάζει την μορφή της οικονομίας και τον τρόπο που τα προϊόντα διατίθενται στην αγορά. Πλέον οι καταναλωτές είτε αγοράζουν μέσω internet, είτε εξετάζουν τα προϊόντα online, πριν αποφασίσουν να τα αγοράσουν με τον παραδοσιακό τρόπο από ένα φυσικό κατάστημα.

6 εύκολοι τρόποι για αποτελεσματικό hotel internet marketing

Στην τουριστική βιομηχανία και σε περιβάλλον οικονομικής κρίσης, όλοι προσπαθούμε να περικόπτουμε δαπάνες. Μια περικοπή δαπάνης είναι ο περιορισμός των προμηθειών σε ταξιδιωτικούς πράκτορες και τουριστικά γραφεία. Βέβαια δεν εννοούμε την διακοπή συνεργασίας, αλλά μπορείτε να μειώσετε την δαπάνη και να την προσθέσετε στα κέρδη. Με το Hotel internet marketing μπορείτε να το επιτύχετε προωθώντας  την  ιστοσελίδα σας  μέσα στο διαδίκτυο, ισχυροποιώντας την, δίνοντας της  την δυναμική που χρειάζεται ώστε αυτό να αποτελεί το εργαλείο σας.

Effective Internet Marketing Tips that Work

The first internet marketing practice you should keep in mind is to avoid selling products that you don’t actually believe in yourself. Honesty is definitely the best policy here and you have to keep it in mind if you want to be successful. Your prospects will appreciate a straightforward approach. You will have more Effective internet marketing campaigns if your offer honestly explains to your prospects what your product can do for them. You don’t want to have the reputation of someone who deals in hype and whose products don’t perform as advertised. be open and honest with your customers and keep your word. You can get a better response to your offers this way, and you’ll also find that it gets you more customers in the long run. Keep in mind that when you make one customer happy, they will probably tell someone else, so your sales multiply this way. Since the level of service you provide is what creates your reputation, it makes sense to keep people satisfied.

5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. The increased traffic requires good communication systems in order to meet their demands. It is estimated that only about 25% of organizations, which have purchased marketing automation systems are utilizing them optimally. When automated systems are used in managing business leads, they not only help in creating, nurturing, assimilating, and maturing leads, but also reducing recession of the leads.

Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion;

The Key To Paid Search Marketing Success: Seeing The Bigger Picture

Analyzing the effects of your PPC Advertising Campaign in parts, section by section and component by component, may be a fashionable way of analyzing your campaign, but it is by no means the most effective. The most effective way of optimizing your PPC Campaign is by seeing where the holes are in the bigger picture.

Thinking about your campaign as a series of events that are linked, each one to the other in a kind of chain format, is a much more effective approach to PPC Advertising. It helps to ensure that all elements are working towards achieving the same goals and this is why progress is made at a quicker rate than when analyzing campaigns by section.

The Importance of an Internet Marketing Strategy

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein.  Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed.

Your Internet marketing strategy is critical for many different reasons when it comes to the success of your business. One of the important reasons why having a plan that you can count on to guide you to success is because of how much competition you encounter in your niche or industry. Undoubtedly, you are only one of many people who are offering what you are offering. It is extremely important that you find a way to stand out above the crowd in a unique and exciting way. Remember that it isn’t enough to just have a website, even if it is the most beautiful and informative website that anyone has every laid eyes on.

Business-to-Consumer Internet Marketing

One of the most exciting aspects of growing a successful online business is the wide variety of Internet marketing opportunities available. One such opportunity is called business-to-consumer marketing, which can have a substantial impact on the growth of your website. Remember, prior to the Internet, marketing options were very limited, allowing brick and mortar companies to reach customers primarily from a local area. Today, however, owners can still maintain a standard offline business as well as an online business and enjoy incredible profit levels simply with solid marketing strategies.

Restaurant SMS Marketing Opt Out Statistics

What’s the average opt out rate for a restaurant SMS marketing campaign? Our good friends over at Cellit have the answer in their newest white paper entitled Best Practices in QSR Mobile Marketing Programs. If you’re interested in the average opt out rate for retail SMS marketing campaigns, see this blog post.

In their latest white paper, Cellit analyzed the data from about 9,000 restaurant SMS marketing campaigns it conducted on behalf of 125 clients over the last year. The average restaurant SMS campaign subscriber list size was 791, with a maximum of 2,275 subscribers and a minimum of 37 subscribers.

Tips on Client Satisfaction in Internet Marketing Consultation

Attaining and maintaining client satisfaction is clearly important in any business.  However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing services such as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do here at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time. The time-frame is not days or weeks, but months, to truly evaluate the progress, or lack thereof, of SEO.  Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.

10 Steps for Creating Your Internet Marketing Plan

If you’re thе owner оf а smаll service business, havіng а solid Internet marketing plan іn placе cаn bоth increase yоur nаmе аnd brand recognition locally іn yоur geographic area, aѕ wеll aѕ expose yоu tо а whоlе nеw set оf potential clients thrоughout thе world.

If yоu havе а business plan оr vision thаt iѕ written, yоu only nеed tо integrate thіѕ Internet marketing piece intо thаt existing plan. However, if yоu arе lіke mаny оf my clients, yоu carry yоur business аnd marketing plans іn yоur head withоut bothering tо commit anythіng tо paper.

Here arе ten considerations yоu nееd tо makе aѕ yоu complete yоur Internet marketing plan:

4 Ways Internet Marketing And Internet Advertising Are Different

While both internet marketing and internet advertising allow skilled professionals to utilize the internet as a channel for promoting brands, products and services, there remains to be an argument as to which term is more appropriate to use. Wikipedia, for instance, defines online or internet advertising as a form of promotion that uses the internet to deliver marketing messages to prospective customers. On the other hand, it defines internet or web marketing as the promotion of products and services over the internet.

Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan

In March of this year I made a decision: I wanted to get healthier.  The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise.  Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus and start down a healthier path.
About a month ago I spoke with my good friend Ali who had recently started a training program to become a yoga instructor.  She convinced me to attend a class with her and I even though I’ve done yoga before, this was an entirely new experience.  After 75 minutes in a sweltering room (enduring one of the toughest workouts I’ve had in a while) the strangest thing happened. I felt stronger, lighter, and more focused.
Many times as marketers we get caught up in daily tasks and lose focus of what is really important.  When we lose focus, we may become uninspired, lazy, and complacent.  It is undoubtedly just as difficult, yet as essential, to breath new life into our marketing plans as it is to jumpstart our bodies.  The question is: where do we begin on the road to creating a “healthier” internet marketing strategy?

Top 10 Internet Marketing Resolutions for 2012

In 2011 search engines made significant changes to the algorithms to enhance and improve the quality of search results for the consumers. As an online marketer, staying on top of all the latest changes can sometimes be a daunting task. The key to staying relevant is creating content across all channels that serve the best interest of your customers. The ten tips below give a strategic path to ensuring that your marketing efforts have the best possible ROI 2012.

1. Website content freshness and relevancy

Ways to improve website freshness score

Knowledge: The Most Powerful Internet Marketing Tool

Knowledge is power. It makes an individual an “expert” or the “person in authority” of a particular topic of endeavor. By knowing the basics and the “ins and outs” of the topic as a whole, you will not solely be identified as the expert on that individual area of interest, but also successful in the area you are into. Moreover, you can furthermore help other folks since they look upon you as the person in authority.