Εμφάνιση αναρτήσεων με ετικέτα facebook. Εμφάνιση όλων των αναρτήσεων
Εμφάνιση αναρτήσεων με ετικέτα facebook. Εμφάνιση όλων των αναρτήσεων

Σάββατο, 19 Ιουλίου 2014

16 Ways To Get More Comments On Your Facebook Page

Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages who make engagement look easy.

But even the most active Facebook Page began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page.
Facebook fans hate homework

Δευτέρα, 25 Μαρτίου 2013

B2B Marketing On Facebook — Yes? No? Well, Maybe…

One of the hottest debates in social media marketing circles is whether or not Facebook is a good choice for B2B marketing campaigns. About half the social media marketing experts warn professionals not to waste any time on Facebook for B2B. The other half insist that Facebook is the Next Big Thing for B2B.

Who’s right? Let’s review the arguments.

B2B social media marketing on Facebook: No way! Because…
  • Facebook is designed for B2C marketing. Even if you do pick up B2B leads, they aren’t very likely to convert into sales.
  • You risk stirring up resentment against your brand. For many people, including business people, Facebook is where they take their personal life. They don’t want to think about business.
  • The numbers aren’t encouraging: A recent BtoB magazine survey found that Facebook trailed blogs, LinkedIn, YouTube and Twitter in B2B marketing effectiveness.
  • Many of the “Facebook B2B success stories” are misleading. Most of the successes are really B2C campaigns, targeting business professionals (for training, recruiting, and personal purchases for career use) rather than B2B campaigns targeting decision makers for corporate purchasing programs.

Τετάρτη, 13 Μαρτίου 2013

Facebook Sponsored Posts: Do They Work?

Can Facebook's sponsored stories help your marketing efforts? Maybe, but it's complicated.

Facebook is working for advertisers, according to an Advertising Age survey.

Out of 701 marketers and media execs polled, 85 percent said that they use Facebook as a marketing tactic. Just under 30 percent had tried using sponsored stories. Of them, 15 percent were very satisfied with the results, 65 percent somewhat satisfied, 15 percent, somewhat dissatisfied, and 6 percent, very dissatisfied.

Many businesses are trying to understand if, and how, sponsored posts can work for them on Facebook. Instead of focusing on "marketers and media execs," which could mean many agencies, I put a PR query out to thousands of companies and heard from dozens. This isn't a statistical study, but it did result in anecdotal evidence that helps explain how entrepreneurs are using sponsored stories and the results they're getting: good, bad, and indifferent. 

Τρίτη, 5 Μαρτίου 2013

Facebook Saturation

Here come the ads, sponsored stories and offers ...

Facebook is getting noisy. You’ve noticed it, too. If I’ve had one person mention a lot more sponsored posts and in-stream advertising in the last month, I’ve had 100. It’s frustrating for some users, interesting for marketers and a economic boon to the advertisers using it well.

But let’s not make assumptions about why it’s happening, how people are reacting to it or what it means because assumptions are, almost always, wrong.

Do Facebook Users Hate Ads and Sponsored Stories?

Παρασκευή, 1 Μαρτίου 2013

Facebook Search - Guide to Searching Facebook

 

Graph Search is Powerful, not Simple

Facebook search is more powerful now than in the early days of social networking, but only if you know how to use it. Effective Facebook searching has grown trickier since the social network's Graph Search was introduced in 2013, because the new query syntax includes many more options.

Σάββατο, 23 Φεβρουαρίου 2013

Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together

If you’re a privacy advocate you might find it creepy or worrisome. But if you’re a marketer, you might be thrilled by the moves that Facebook is making to bring the online and offline worlds together.

AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to bring offline consumer data to online targeting. Both involve the two-way flow of consumer data between online and traditional offline databases.

Facebook isn’t the first company to try any of this, but its scale puts it in a better position than others to successfully execute.

Πέμπτη, 21 Φεβρουαρίου 2013

Investors Turn to Alternatives to Facebook

The Financial Times reported on Feb. 12 that investors are turning to alternative social media networks, and Facebook is no longer at the top of the list. Benchmark Capital and Greylock Partners are two recent examples of companies that are branching out beyond Facebook. Bloomberg reported on Feb. 12 that David Sze, who was an early investor in Facebook and LinkedIn, has decided to support the startup Nextdoor.

Τρίτη, 19 Φεβρουαρίου 2013

How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine.

Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search? Facebook is now able to offer mobile users the same information within their far more widely adopted network.

The team from Gowalla, acquired by Facebook late in 2011, are responsible for the new Nearby functionality. Here are a few important details for marketers and tips to help you optimize your Page to appear in Nearby results.  

Τετάρτη, 28 Νοεμβρίου 2012

Is it Time for Content Marketers to Abandon Facebook?

If you spend time on Facebook, you’ve seen a great weeping and gnashing of teeth as Pages realize that they’re only reaching a tiny sliver of their audiences with each post.

Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.

For a business with a really large Facebook audience, this can run into tens of thousands of dollars a year.

Does this suck? Yes, it sucks.

Τρίτη, 30 Οκτωβρίου 2012

3 Reasons Your Social Strategy is Failing (And What to Do Instead)

"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.

They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.

There's a few possible explanations for this.

The first (and most important) is that social aids the buying process indirectly, and is difficult to track -- which leads companies (and research firms) to under-appreciate and under-invest.

Τετάρτη, 17 Οκτωβρίου 2012

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean anything because I’m not making money.” “I keep posting things but I’m not getting many views.”  Few, however, look to their own efforts for answers. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

Τετάρτη, 10 Οκτωβρίου 2012

Προώθηση αναρτήσεων στο Facebook επί πληρωμή

Τη δυνατότητα προώθησης των δημοσιεύσεων με πληρωμή από πλευράς του χρήστη δοκιμάζει το Facebook. Πρόκειται για το «Promote», το οποίο βρίσκεται ακόμα σε δοκιμαστικό επίπεδο και έκανε χθες την εμφάνισή του στους λογαριασμούς μίας μικρής ομάδας Αμερικανών χρηστών.

Το νέο αυτό χαρακτηριστικό επιτρέπει στον χρήστη να πληρώσει ένα μικρό ποσό στο Facebook (γύρω στα επτά δολάρια) έτσι ώστε η «προωθούμενη» δημοσίευση (φωτογραφία ή ανακοίνωση) να εμφανίζεται σε περίοπτη θέση, στην κορυφή των newsfeeds των φίλων του.

Κυριακή, 5 Αυγούστου 2012

How to Build Loyalty on Facebook

If your business has set up a storefront on Facebook and attracted a decent number of people to “like” you, so that your posts appear on their Facebook pages, you may think your work is done. Just write something once in a while about a new product, a featured sale, or a star employee and you figure you’ve joined the social media conversation.

Well, not quite. Experts say that what gets people to be fans of your business by clicking “like” is different from what will make them the regular readers who keep coming back to your Facebook page and responding to the posts that you send out.

Τρίτη, 31 Ιουλίου 2012

3 Strategies for Using Facebook's Promoted Posts

Are you willing to pay so your Facebook posts reach more eyes? Maybe you should be.

One of the newest Facebook features, called Promoted Posts, allows business pages with 400 or more "likes" to pay from $5 to $100 so that more fans -- and friends of fans -- see their posts in their News Feeds on computers and mobile devices.

Using page posts in a regular Facebook ad can be effective for ramping up engagement -- and engagement is critical for brands whose ideal customers already "like" their page. With Promoted Posts, Facebook is taking the idea one step further.

Σάββατο, 21 Ιουλίου 2012

A Dozen Things You Didnt Know About Facebook

Facebook seems pretty simple but that doesn’t mean it isn’t hiding a few surprises. Often considered the secret domain of industry “insiders” and social media management professionals, these great tips and tricks are just a few of our favorite little secrets lurking around the world’s biggest social media site. Keep reading to discover a dozen things you didn’t know about Facebook including a couple of upcoming game-changers!

Whether you are out to impress your friends, shock your socially sophisticated teenager or simply trying to effectively communicate with your social media marketing team, this list of a dozen things you didn’t know about Facebook will keep you in the know! Why would we share it? Simple. We believe an informed client is a better one…besides, as a leading social media management team, the more you understand all that we can do for you, the more you are certain to love us!
So, let’s get down to business! Drum roll please…

Κυριακή, 8 Ιουλίου 2012

Facebook Business Page Fans: How To Lose Yours In 5 Ways

Creating a Facebook business page for your small business and then growing your fan base has become a focus for many businesses and has the potential to be a vital component to your small business marketing.

It’s no secret that the viral component of social media that comes from your business page fans who “like,” “share,” and “comment” can expose your business to many new customers, if done correctly.

And there’s the caveat, correctly.

Σάββατο, 7 Ιουλίου 2012

3 Ways to Make Facebook Advertisements Work for Your Company

Most individuals could be intimidated by the idea of spending money upon Facebook ads. However, business owners’ greatest complaint concerning Facebook includes gaining measurable results being very difficult. How can you gain more fans? How can you get your fans to interact? Then what happens?

1) Turn status updates into ads to showcase services and increase engagement. Fan engagement is crucial to success on Facebook. If individuals are not commenting, linking, and clicking, you will not see results.

Πέμπτη, 7 Ιουνίου 2012

Facebook Finally Lets Marketers Launch Mobile-Only Facebook Ads

When Facebook filed its S-1, Mark Zuckerberg outlined 35 risk factors that could "materially and adversely affect" the company. You know what number three on that list was? "Facebook's mobile platform doesn't show ads -- so the more that grows, the worse for us."

And mobile is (shocker) growing. In fact, 91% of US citizens have their mobile phone within reach 24/7! So why is it taking so long for Facebook to jump on the mobile gravy train?

Well, they've finally stepped up to the plate -- at least where ads are concerned. According to Forbes, Facebook has launched its first mobile-only ads. It's about time. Let's learn more, shall we?

Τετάρτη, 6 Ιουνίου 2012

Facebook Children

It is being widely reported that Facebook wants to open its doors to children under the age of 13.

The elephant in the room isn’t getting much attention, except in alternative Web sites like WorldNetDaily.

Pedophiles already reach children through Internet sites. That appears to be one of the arguments that it should be allowed to proceed. It is already happening.

If that was national policy marijuana laws would not be enforced, and no one would argue that weed is as evil as abusing children.

Παρασκευή, 1 Ιουνίου 2012

Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.

Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.