Εμφάνιση αναρτήσεων με ετικέτα content strategy. Εμφάνιση όλων των αναρτήσεων
Εμφάνιση αναρτήσεων με ετικέτα content strategy. Εμφάνιση όλων των αναρτήσεων

Τρίτη, 12 Φεβρουαρίου 2013

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself in a serious way what you’re looking to gain from it.

Start by defining your approach and establishing if your goals are realistic and attainable.

Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site’s SEO?

YouTube Isn’t Your Best Friend

Παρασκευή, 28 Δεκεμβρίου 2012

How to write an engaging content that is search engine friendly?

Are you desperate to have hoards of viewers thronging your website? Then, having engaging, reader-friendly content is something you cannot overlook. Worry not! Writing interesting articles are not as difficult as they seem to be. All it takes is a little bit of effort, the right usage of words and better framing of details. Here are a few tips to help you on your journey towards success.

Audience is the priority!

Σάββατο, 4 Αυγούστου 2012

How to Create Content for Your Site that Your Readers Will Love

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site.

Content has become an important part of online marketing. Without good content, you are less likely to impress visitors to your web site, and it is harder to convert. Create better content for your web site, and not only will you have better search engine success, but you will also be more likely to create a loyal community.
Focus on Your Target Market

Δευτέρα, 30 Ιουλίου 2012

How to Deal with the Duplicate Content Penalty

A few years back, there was some debate in the SEO community about how big a problem duplicate content was for individual websites. Duplicate content can be anything from a repetition of keywords and phrases, or exact pages copied word for word. Some search engine optimizers said that content repetition didn’t have a noticeable impact on search engine results rankings, while others argued that it did.
With last year’s Panda update, Google has all but ended that debate – content farms were targeted in this update which include sites that scrap other sites for sheer content.  This alone stands to hold up for the argument that duplicate content is indeed a poor signal to send in the SEO world. The impact of these changes has been felt far and wide, and, unfortunately, small businesses seem to have been hit the hardest.

Τρίτη, 17 Ιουλίου 2012

Endless Possibilities

Helping a fearless client birth a new community is one of the most rewarding parts of my role as a Community Shepherd here at Brains on Fire. I really like that “getting it off the ground” work, the hard work, the dirt-under-my-nails work. And sharing “little wins” with my client as we work together to build something meaningful and connectable in the world is just about as good as it gets.

Τετάρτη, 11 Ιουλίου 2012

The 11 “Secrets” of Prolific Content Creators

Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.

I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

So I took on the project, worked like crazy for the entire month of March, and completed a 35,000-word manuscript in just six weeks. That manuscript became my new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.

Here’s what happened, and how I did it …

Σάββατο, 7 Ιουλίου 2012

Content Gone Stale? Give These Tips a Try

The world of web marketing is a fast-paced one that never stops. Hours of operation on the internet are 24 hours a day, seven days a week— meaning that new content and ideas are constantly hitting the web, bombarding audiences and content creators alike. Trying to keep up with this industry that never sleeps can prove both exhausting and creatively stifling.

So, what’s one to do when they find themselves hitting a brick wall devoid of inspiration? Different things work for different people. Consider trying these tips to revitalize everything from your social media updates to blog posts.

Τετάρτη, 4 Ιουλίου 2012

Content Creation: Why You Should Stop Thinking Customer First

Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in need of a particular product or service. By adopting an outward looking approach to how you understand and ultimately reach your audience, you will start creating the content that fits into the story that matters: your customers’.

Κυριακή, 1 Ιουλίου 2012

5 Things That Make Sure Your Content Pass The Test Of Time

How to know whether you are writing the right content, centered on the right keyword, for optimal exposure, and some search engine love?

Because knowing you are actually doing that can act upon how much you are passionate about that exact content, how work you invest in the whole procedure, how serious you are about that link building strategy and that marketing thing in general.

And being reluctant to think about this aspect of content can represent the difference between having the mindset to create a great content, or to just push another filler stuff on the shelf.

Πέμπτη, 28 Ιουνίου 2012

Content Curation is Not an Artform

I used to make mixed tapes when I was in college.  I recorded playlists of music to match a mood or the personality of the person I was making the tape for.

I’m proud to admit that I was good at it, probably because I was a disc jockey for the college radio station.  There’s no doubt in my mind that some people make better mixed tapes than other people.

Τρίτη, 29 Μαΐου 2012

5 Business Blog Post Content Ideas

The challenge of blogging for your business might not be understanding the benefits of a business blog nor finding the time to do it. Your hesitation to get started might come down to generating ideas for content for your business blog.
Below is a list of 5 business blog post content ideas.

Παρασκευή, 25 Μαΐου 2012

How to Step Up Your Business with Search, Content and Social Media

It is fact that every customer including you’re get more information about your product or service through online news sites, social media referrals, search engines, and targeted content. When your customers are seeking of your business solution and if they are not able to find proper solution then your business may suffer from loss. Though, they are finding any information related to their products any other way, then also you will lose customers as it will not able to engaged them with your brand. So, it is advisable for you to publish appropriate content, stories related you so they find, like and trust you.

Expanding on your Content Strategy

If your content strategy is viewed only as a marketing application, you are potentially limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content - and that includes tweets, status updates, press releases, blog posts and comments.

The company creates some of these pieces of content, through article writing, for example, but some of it comes externally. It is not about the source of the content but how it affects the public's perception of your company. The point of this post is to demonstrate the importance of content beyond traditional marketing boundaries.

Πέμπτη, 17 Μαΐου 2012

How to Survive the Google Penguin Update with Effective Content Writing

survive google penguin update, CMI
If search engine traffic from Google matters to your business, then there is little chance that you haven’t heard of the recent Google Penguin update. What exactly is this?

Apparently, on April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:
  • Excessive link building with no regard for quality
  • Deceptive doorway pages
  • Lots of keyword stuffing
  • Publishing lots of meaningless content just to get traffic from search engines 
Which, basically, means all websites that don’t comply with Google’s SEO guidelines.

Τετάρτη, 2 Μαΐου 2012

How Your Business Will Benefit from Content

Consumers today are educating themselves about their purchase options more than ever before. Because of this competition for customers is at an all time high.  If you are not educating your customers through content marketing you may be already losing the competition; but the game is not over.  By producing content and sharing it with your target market you will do multiple things that your business will benefit from.
Here are 3 of the top ways of how your business will benefit from content marketing. 

Τρίτη, 1 Μαΐου 2012

Content isn't King. Content is Supreme Potentate

You’ve been poked, pummeled and prodded with the now terminally exhausted cliché ”content is king” until you’re prepared to clonk the next imbecile who utters it over the head with a 22” monitor. And we’re not talking flat-screen. Bill Gates was already uttering self-serving utterances on the subject ’way back in ’96, which is another one of the things to hate about Bill Gates. Of course, he thought that audio and video would be essential components of web content, which we now know is poppycock. More on that later.

Κυριακή, 29 Απριλίου 2012

Content and Ecommerce

Create an Ecommerce Site That Makes People Want to Buy

Why would content matter when you are running an e-commerce site? After all, you provide a product or service that people want to buy, so setting up your site to easily purchase should be your primary goal, right?
Not necessarily.
Let's look at some of the more successful e-commerce sites on the Web and see how they balance content with marketing and sales techniques to get people to not only return to the site, but buy.

Τρίτη, 24 Απριλίου 2012

How to Create a Great Content Strategy for an Established Website

Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates.
From a strictly on-page optimization perspective, it’s important to make sure that you have content dedicated to the primary and secondary keywords with the highest search volume in your space.