Εμφάνιση αναρτήσεων με ετικέτα content marketing. Εμφάνιση όλων των αναρτήσεων
Εμφάνιση αναρτήσεων με ετικέτα content marketing. Εμφάνιση όλων των αναρτήσεων

Σάββατο 7 Ιουλίου 2012

How to Sell Content Marketing within Your Organization

Mustering internal support for any marketing program can be a challenge, but content marketing presents more obstacles than most. To begin with, not many people know what content marketing is – including some content marketers! This is because content marketing is a rather new form of marketing, and even the experts haven’t settled on a standard definition.

Thus, the place to start in terms of gaining internal buy-in is to provide the staff with a single definition of content marketing. This ensures that everyone is at least starting out on the same page when program specifics are discussed.

Πέμπτη 5 Ιουλίου 2012

Article Writing: A Subtle And Important Form Of Content Marketing

This is a quick post to remind you that content marketing can look very different in different contexts.

You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it.

But there’s a close-cousin to guest posting that’s also important.

It’s article writing.

Τρίτη 3 Ιουλίου 2012

Content Marketing: Curation, Repurposing & Collective Social Wisdom

One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content.  This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.

Κυριακή 1 Ιουλίου 2012

Online Marketing News: Content Marketing for B2B, Engage Your Audience, Twitter Bot Seems Human, Facebook Knows What’s Best, Watch The Sarcasm

Content Marketing in B2B

exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to creat this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign.

Featured TopRank Team Story

Shawna Kenyon – How to Build – and Keep – an Engaged Audience
For those of us creating content on a regular basis it is important to understand how best to build and keep and audience.  Many companies find themselves asking: with so much content online how do we fit in, and how do we differentiate ourselves from the competition? Gripping headlines, to the point copy, and promotion are just a few of the tips included in this article.  Via Mashable.

Τετάρτη 27 Ιουνίου 2012

Content Marketing – How the Total Lack of Understanding Hurts Some Companies

As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple.

Δευτέρα 25 Ιουνίου 2012

How to Utilize Content Marketing for Giving Results

Due to the creation of social media, content marketing is becoming larger each day. There should not be anything in the way to deter it. This article will show you how content marketing can benefit you by getting good results.

Find Your Content: When you apply content marketing, your number one goal is to gain a larger brand, get more conversions and obtain more business leads. However, in order to obtain this goal, you have to identify the various types of content that will be needed for your customers during the various stages of the buying cycle. For example, the message for the autoresponder would not be the same kind as the one to promote a eBook report. The more that you know about these kinds of content, the easier it will be for you to write it.

Content Marketing: Substance vs. Entertainment

Understanding what makes for a compelling headline also makes for effective content marketing. A compelling headline (a) takes a subject that directly impacts the reader’s professional aspirations, desires, and fears, and (b) combines it with something that’s a known psychological trigger for interest and fascination, such as sex, or taboos, or fame.

The basic idea is that the title has to promise substance and entertainment. You have to have both because a headline like “How to Be More Productive” simply isn’t as compelling as “7 Bad Habits of Insanely Productive People,” which is what Copyblogger, the content marketing site, wrote.

Πέμπτη 21 Ιουνίου 2012

Considerations For Measuring Search And Social Content In Real-Time

The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity in visibility, trust, authoritativeness, direct revenue generation, and awareness, among many other factors.

Measurement of real-time content is not so much about real-time as it is about measuring within a tighter frame of recency. Many marketers believe that acting and measuring in real-time means taking on a harried and almost panicked approach, when this is far from the case. We are not just talking about “right now” when it comes to measuring your real-time performance. The last hour, last day, last week, and last month also provide insight into what is currently happening with your content marketing efforts.

Τρίτη 19 Ιουνίου 2012

Content Marketing; Build It & They Will Come

With the advent explosion of social media, today’s playing field has been leveled for small business owners, independent artists, and other entrepreneurs seeking to reach their target demographics on a small marketing budget.

Even so, the most important aspect of a good marketing campaign is CONTENT! Creative content is the driving force behind any productive marketing campaign, allowing consumers insight into your brand and engaging them in what you are selling. Without content you’ll just be sitting in a vehicle without an engine.

Κυριακή 17 Ιουνίου 2012

10 Requirements for Rich Content Optimization and Personalization

Drive engagement with unified information access.
In today's ultracompetitive digital landscape, there isn't an online publisher or digital marketer who's not thinking about increasing advertising revenue and streamlining operations to save money, not to mention improving digital interactivity, personalization, recommendations, and content optimization to increase traffic, engagement, loyalty, e-commerce sales, and cross-selling of brands. But the question remains: How can these businesses use technology to differentiate themselves and their content packaging from other digital content providers?

Σάββατο 16 Ιουνίου 2012

Content Marketing is Not a New Shiny Object Invented via Social Media !

You’ve heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They’re all hyped up about it and thinking it’s the next best band-aid for the broken business. Maybe even the thing to help them become the Twitter, Facebook and social media super star they have always dreamed of being.
In some circles it is spoken as if it is a secret, something only the super duper smart people know. I even read a blog post the other day that referred to content marketing as the next shiny new object.

Πέμπτη 7 Ιουνίου 2012

Why Content Is The New Currency

These news items recently caught our attention: P&G shifting money from marketing to social media. And GM walking away from advertising on Facebook.

Question: Are these events contradictory or complementary?

The answer is that they are complementary. If you answered otherwise, you need to go back and review the last 15 years of digital evolution. If you got the answer correct, then what are you doing about it?

Please understand that the story here is not the demise of advertising. Rather, it's the rise of content. While GM may be cutting the $10 million it spends on Facebook ads, it has no inclination to cut the $30 million it spends annually to create content for Facebook. That's because unlike the advertising, the content is delivering results.

Τετάρτη 16 Μαΐου 2012

Content Marketing - Are You Building a Reputation within Social Media?

There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
To figure out what kind of content is the right content for you and your business, you have to be clear about what you want to achieve. There is a difference between attracting the largest quantity of readers for a blog article and inspiring a dialogue that can lead to real business interaction. There is also a difference between merely selling a product (often is the goal in B2C content marketing) and wanting to build lasting relationships with your audience members (more the case in B2B).

Τετάρτη 2 Μαΐου 2012

How Your Business Will Benefit from Content

Consumers today are educating themselves about their purchase options more than ever before. Because of this competition for customers is at an all time high.  If you are not educating your customers through content marketing you may be already losing the competition; but the game is not over.  By producing content and sharing it with your target market you will do multiple things that your business will benefit from.
Here are 3 of the top ways of how your business will benefit from content marketing. 

Τρίτη 1 Μαΐου 2012

Roundup Blog Posts Help Your Content Marketing

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—one is related to SEO news (and we just share the latest updates from the search engines) and the other is some of the best SEO blogs we’ve read recently.
So why write roundup blog posts? Here are a few reasons:

Content isn't King. Content is Supreme Potentate

You’ve been poked, pummeled and prodded with the now terminally exhausted cliché ”content is king” until you’re prepared to clonk the next imbecile who utters it over the head with a 22” monitor. And we’re not talking flat-screen. Bill Gates was already uttering self-serving utterances on the subject ’way back in ’96, which is another one of the things to hate about Bill Gates. Of course, he thought that audio and video would be essential components of web content, which we now know is poppycock. More on that later.

Σάββατο 28 Απριλίου 2012

12 Essential Tools for the Content Marketer


One of the questions marketers get asked most often starts like this. “I think I get content marketing, but what kind of content works best?” The short answer is that there are at least twelve types of content you can utilize as part of any content marketing plan.
In this case, the focus is on content that can extend your brand’s reach, beyond your website or blog. There’s no single type that works best for all companies. In fact, diversification and having a portfolio of content you can pull from is key. Here are the twelve types of content to focus on, and how they can be used.

Πέμπτη 26 Απριλίου 2012

The mainstreaming of content marketing: ten implications



Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.
Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won't be enough to make you jump out from that pack of pesky competitors.