Mustering internal support for any marketing program can be a challenge, but content marketing presents more obstacles than most. To begin with, not many people know what content marketing is – including some content marketers! This is because content marketing is a rather new form of marketing, and even the experts haven’t settled on a standard definition.
Thus, the place to start in terms of gaining internal buy-in is to provide the staff with a single definition of content marketing. This ensures that everyone is at least starting out on the same page when program specifics are discussed.
Thus, the place to start in terms of gaining internal buy-in is to provide the staff with a single definition of content marketing. This ensures that everyone is at least starting out on the same page when program specifics are discussed.