Εμφάνιση αναρτήσεων με ετικέτα apps. Εμφάνιση όλων των αναρτήσεων
Εμφάνιση αναρτήσεων με ετικέτα apps. Εμφάνιση όλων των αναρτήσεων

Τρίτη, 19 Μαρτίου 2013

Small Businesses Building App Strategies

The digital marketing firm eMarketer projects that by the end of 2013, there will be 116 million smartphone users in the United States. Cisco adds to that number globally reporting that the number of mobile-connected devices globally will exceed the number of people on the planet. What????

Of course, that puts the app at a tremendous advantage considering all of the devices that apps currently populate and the limitless sea of screens they will inhabit in the future. Noah Elkin, an analyst with eMarketer says. “It’s getting to the point where apps are similar to search. If you don’t get any results for a brand, that brand doesn’t exist.” Consumers expect to see apps for their favorite brands; it's a convenience like expecting to purchase bread and milk in any store that sells food.

So if you are in business, you feel the pressure to create and promote your own app. The following guide shows several companies that created their own apps  tailored to their own brand. 

Τετάρτη, 9 Μαΐου 2012

Apps Take up 4 Out of Every 5 Mobile Media Minutes

Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing our phones can’t do is transport us to another location. . . someday. .  . someday.
In the meantime, it’s apps that are occupying our mobile minutes. 82% of our media time is spent with these mini-programs and there’s no end in sight.
comScore put together a list of the top apps and I have to say, I was surprised by a few of them. Take a look.

Τρίτη, 24 Απριλίου 2012

Free Apps Kill Smartphone Battery Life

Those free apps like Angry Birds, Instagram and Tiny Wings may be loads of fun, but they suck the battery life out of your smartphone by tracking your geographical location, sending information about you to advertisers and downloading ads.

A QUICK LOOK: The Angry Birds phenomenon

MORE: IBM iPad app revels in vintage math history