How to get the most from your email signature

(MoneyWatch) COMMENTARY  Most people use the "signature" feature built into their email program for pretty much the same thing -- appending their name, title, and phone number to messages. The more informal among us might also throw in some sort of quote or aphorism, as well.
But for the most part, the real potential for making use of those ubiquitous signatures is being squandered by just using it as the very tail end of an email message.

How to Keep Your Email Campaign Out of Your Prospect's Spam Folder

Email marketing, or e-marketing, is a great way to reach prospects. You can send out emails without having all the costs associated with regular direct mail – costs like printing, envelope-stuffing and postage. The major drawback to e-marketing is that it's hard to be sure that your email even reaches the recipient. With direct mail your prospect will at least glance at the mailing before tossing it. With e-marketing, the messages can end up snagged by an automated spam filter and never make it to the prospect's inbox. It pays to do a little extra work and make your emails less likely to be flagged as spam.

List Building Advice

In this post I will be focusing on list building advice. The first question is, should you be collecting emails from people in your niche or not?
Does it work for all niches, if so what ones? In this post I’ll be discussing my opinion on that matter and sharing what has worked for me.
Depending on who you have been influenced by in your internet marketing career, you’ll have different views on whether to collect email addresses or not.
I for one collect emails in some niche markets and in others I don’t bother. The internet marketing niche is obviously one of the ones I have the largest email list in,  and this niche is a classic example of one that it is a good idea to do so.

How to Choose an Email Service Provider

Selecting an email service provider can be a daunting task. With so many potential providers — and a vast range of pricing options and levels of service — how do you know which providers are the best match for your ecommerce business?
In this article, I'll address five keys to help you decide.

1. Understand Your Needs

Start with understanding the basics of your email needs.

• Size. What is your current database size?
• Frequency. How frequently are you emailing?
• Monthly volume. What is your average monthly volume of emails sent?
• Personalization needs. Are you using techniques like personalization or dynamic content?
• Triggered emails. Are you utilizing real-time triggered and transactional emails such as an abandon cart program and order confirmations?
• Segmentation. In what ways are you segmenting your database?