Online advertising for your business doesn't have to cost a fortune to be effective. There are many free ways to advertise online, including social networking and local business directories. These advertising methods can open your business to a customer base of millions and generate the word-of-mouth buzz necessary for your business to attract the attention of your local community.
Social Networking Websites
Social networking sites allow your business to set up a free profile. Your customers can follow your business activities, receive notices of special events and new products, all while visiting a site that's already part of the daily Internet routine for them. A social networking presence also allows you to view your customer demographics and know what consumers say about your business. This can help you shape future advertising campaigns and assist in tweaking your business model to better cater to the age group that supports your company.
Search Engine Optimization
Search engine optimization, or SEO, encodes keywords into your business website and its advertisements to ensure it appears as high on the list of search engine results as possible. Paying a web developer to optimize your website for SEO keywords can be the best advertising your business could receive. The more people who find your website, the better chance your business has to increase sales and sustain growth.
Remember Contact Information
As a business owner, you may get so excited over an advertising campaign that you forget a fundamental element of creating a larger customer base -- contact information. Your business website, physical address and phone number should be on all promotional materials and every page of your website. This makes it easy for potential customers to find your establishment, call for directions or visit your website to view your products or services.
Local Business Directories
According to the website Webmedia Solutions, submitting your website to online local business directories can help customers find your firm when searching in a specific local market. You can find a list of online business directories by visiting your state's department of commerce website. These directories are usually free, but it doesn't hurt to pay a larger, more popular search engine to become a featured business. This allows your business to be at the top of the search engine's results when users submit keywords matching those of your business.
By Jonathan Lister, eHow Contributor
http://www.ehow.com
Social Networking Websites
Social networking sites allow your business to set up a free profile. Your customers can follow your business activities, receive notices of special events and new products, all while visiting a site that's already part of the daily Internet routine for them. A social networking presence also allows you to view your customer demographics and know what consumers say about your business. This can help you shape future advertising campaigns and assist in tweaking your business model to better cater to the age group that supports your company.
Search Engine Optimization
Search engine optimization, or SEO, encodes keywords into your business website and its advertisements to ensure it appears as high on the list of search engine results as possible. Paying a web developer to optimize your website for SEO keywords can be the best advertising your business could receive. The more people who find your website, the better chance your business has to increase sales and sustain growth.
Remember Contact Information
As a business owner, you may get so excited over an advertising campaign that you forget a fundamental element of creating a larger customer base -- contact information. Your business website, physical address and phone number should be on all promotional materials and every page of your website. This makes it easy for potential customers to find your establishment, call for directions or visit your website to view your products or services.
Local Business Directories
According to the website Webmedia Solutions, submitting your website to online local business directories can help customers find your firm when searching in a specific local market. You can find a list of online business directories by visiting your state's department of commerce website. These directories are usually free, but it doesn't hurt to pay a larger, more popular search engine to become a featured business. This allows your business to be at the top of the search engine's results when users submit keywords matching those of your business.
By Jonathan Lister, eHow Contributor
http://www.ehow.com
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