Τετάρτη 20 Ιουνίου 2012

What is the Best Strategy for Ecommerce Copywriting?

It might not seem like much, but ecommerce copywriting is an important strategy that helps you rank high in search engines. Quality ecommerce copywriting can actually have a higher rate of converting traffic into sales.

Writing a unique copy for each product can actually make a huge difference. Even though the manufacturer’s copy contains all the accurate information regarding the products, it still is better to write one of your own. The only problem with the manufacturer’s copy is that every other merchant selling that product will have the same text and the search engine will not rank every website with the same content. Also, at times it is too technical for a buyer to understand.

A unique copy can provide you an excellent competitive advantage. For that you will to set some goals. While strategizing, make sure that you focus on the following goals:

• Establishing a trustworthy relationship with the customer

• Convincing the customer to buy your product

• Be engaging as well as informative

There are some basic rules that need to be followed for writing copy. Here are some of the basic strategies that are necessary to achieve the best copywriting:

• Use shorter sentences because long sentences take longer to register. Longer sentences are more difficult to comprehend as well.

• Don’t use jargon. Your aim is to persuade the customer, not confuse them. Nobody likes it when they have to open a dictionary to understand content that should be clear and simple.

• Use active voice because it tends to be more persuasive.

• Don’t make common mistakes like inconsistent tone, grammatical errors, incorrect information or missing content on many pages.

The whole idea behind copywriting is to establish trust with the customer. Customers need to be completely convinced that they will receive value for their money. They won’t really spend buying products from your websites unless they get a feeling of trust. To establish trust these things should be incorporated in your ecommerce copywriting:

• Flawless: Make sure that your copy is flawless. Starting from the product description to the grammar, each and every aspect should be perfect. This makes users feel that you have invested time in providing a good copy.

• Make Information Accessible: The shipping cost, return policies, days to ship, etc. should all be mentioned clearly and explicitly for the customers. It is better to inform them beforehand because when customers have doubts about purchase details, the sale usually does not materialize.

• Maintain a Balance: The copy should have just the right balance of engaging and informative tone. You want the content to be engaging, but at the same it should be delivering information. This is necessary because along with the ease of reading, product details matter greatly to a customer.

• Unique Content: It cannot be stressed enough how important unique content is. Manufacturer descriptions may be accurate, but they are also redundant and full of technical details. Try to be creative with the content. Unique content also results in higher search engine rankings.

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