Top 10 Myths About Public Relations

When its comes to public relations the myths abound. We could blame this on the fact that the public relations profession is unregulated and unlicensed. While you will often find public relations professionals chuckling over these myths, these misconceptions often cause business owners to make costly mistakes.

It's time to dispel some of these myths in hopes of helping business owners to avoid serious problems that may take them at face value and build their public relations efforts around them.

    Myth 1: Any Press is Good Press
    Myth 2: PR is All about Press Releases and Press Conferences
    Myth 3: Once You Break Through with Publicity, You're Golden
    Myth 4: Myth: Publicity is Free and Easy
    Myth 5: You Need to Hire an Expensive PR Firm
    Myth 6: Good Products Don't Need Publicity - - Only Bad Products Do
    Myth 7: Public Relations Can't be Measured and is Therefore Worthless
    Myth 8: PR Means Schmoozing and Controlling the Press
    Myth 9: Only Ex-Reporters Can Do It
    Myth 10: Public Relations is Spin, Slogans and Propaganda

There are many myths and misconceptions about PR that are not only wrong, but it many cases dangerously wrong. Read more about this list of the Top 10 most common myths about public relations.

By Laura Lake
http://marketing.about.com/